SEO marketing is the process of optimizing your website and its content to improve its visibility in search engine results. When potential customers search for products or services related to your business, you want your website to appear at the top of the search results. This is where SEO comes into play.

By optimizing various elements such as keywords, meta tags, and backlinks, you can improve your website’s ranking on search engine results pages (SERPs). The ultimate goal is to drive organic (non-paid) traffic to your website, thereby increasing your chances of converting visitors into customers.